So you think you know how to wash your own hair. After all, it sounds pretty straightforward. But do you really? And is your in-shower technique helping you reaching your hair's full potential, or is it actually hindering you?
"Personally, I'm a big believer in the double shampoo," says George Northwood, who looks after the hair of Alexa Chung, Alicia Vikander and Rosie Huntington-Whiteley. "Most people don't actually get their hair truly clean when they wash it, so it ends up covered in a sort of film which leads to dullness and lack of shine over time. By shampooing twice you have a first wash, to remove excess dirt and grime, and then a second wash to really get it squeaky clean."
"Personally, I'm a big believer in the double shampoo," says George Northwood, who looks after the hair of Alexa Chung, Alicia Vikander and Rosie Huntington-Whiteley. "Most people don't actually get their hair truly clean when they wash it, so it ends up covered in a sort of film which leads to dullness and lack of shine over time. By shampooing twice you have a first wash, to remove excess dirt and grime, and then a second wash to really get it squeaky clean."
The main mistake we all make, according to Northwood, is to use too much shampoo in the first place, adding more and more when we find we don't build up a sufficient lather. And washing twice doesn't actually mean using more product - if anything you'll find you use even less.
"If you're washing your hair twice you don't need much shampoo at all - maybe a two-pence-sized blob for each time," he told us. "The first wash probably won't create much lather as its just cleansing away all of that grime and build-up. It can actually be quite half-hearted - just squirt the product into your hands, rub them together and run through the hair. I call it external cleansing. Then the second shampoo is your opportunity to really get it right into the roots and create a proper lather."
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